Inside the BNP Paribas ESG Survey: What 420 Investors Are Doing Differently in 2025

BNP Paribas has released its 2025 ESG Global Survey, revealing how institutional investors are adapting their sustainability strategies in the face of shifting market dynamics, rising regulatory scrutiny, and increased public skepticism. The report surveyed 420 asset owners, asset managers, and private capital firms across 29 countries, representing a combined $33.8 trillion in assets under management, and paints a complex but ultimately optimistic picture of ESG’s evolution.

Resilient Commitment Amid a Changing Landscape

Despite growing political backlash and accusations of greenwashing in various markets, investor commitment to ESG remains strong. A large majority, 87%, said their ESG or sustainability objectives have remained stable, and fewer than 3% expect to scale back their commitments. Furthermore, 84% anticipate that their organizations will continue to progress on sustainability goals through 2030.

However, this confidence is paired with a new sense of caution. Forty-one percent of respondents reported a more restrained approach to publicly promoting their ESG activities. This shift reflects broader concerns about reputational risk and regulatory ambiguity, particularly in markets where ESG has become politicized. Still, the underlying momentum toward long-term ESG integration appears undeterred.

From Broad ESG to Thematic and Impact Strategies

The report also signals a shift from general ESG investing toward more targeted strategies, especially thematic investing. Eighty-five percent of participants now apply sustainability criteria to investment decisions, and 59% actively pursue thematic strategies such as climate resilience or social equity.
Top investment priorities over the next two years include increasing allocations to the energy transition, divesting from carbon-intensive assets, and using active ownership to push portfolio companies toward improved ESG outcomes. This thematic focus suggests a maturation of ESG strategies, with more precise goals and performance expectations.

Emergence of ESG “Pacesetters”

A standout insight from the survey is the rise of “pacesetters,” the 19% of respondents that have achieved the highest levels of ESG integration. These advanced investors have already embedded ESG factors across portfolios, including metrics related to social impact, biodiversity, and “The Just Transition Mechanism”. Nearly all pacesetters are actively decarbonizing their portfolios and report alignment with broader societal and environmental goals.

This group is not only more sophisticated in managing ESG risk but also more likely to view ESG as a long-term value driver. Their practices highlight what comprehensive ESG adoption can look like when paired with sufficient resources, internal alignment, and robust data.

Private Capital’s Expanding ESG Role

Private capital managers are also emerging as key ESG players. More than half are using active ownership strategies, while 76% emphasize social impact, and 63% are engaged in just transition initiatives. These firms see ESG as an opportunity to generate alpha, align with stakeholder expectations, and lead in sustainability-driven innovation.

The Critical Role of Data and Partnerships

Finally, the survey underscores the growing importance of ESG data and trusted partners. Nearly half of all respondents expect to increase budgets for ESG data acquisition and analysis. When selecting financial partners, ESG reputation and expertise are increasingly decisive factors.

Overall, the 2025 survey shows that institutional investors remain deeply committed to ESG, but are evolving in how they execute and communicate these strategies. The future of ESG appears less about bold declarations and more about targeted, data-driven action.

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