The European Union is trying to tackle a big problem: imported goods that drive deforestation. A new Deforestation Law, planned to take effect at the end of 2025, would require companies to prove that products like cocoa, coffee, soy, and timber are not linked to forest loss. It’s an ambitious effort to make supply chains more sustainable and to hold global companies accountable.
But not everyone is on board.
Over the past few weeks, opposition has gained steam from both industry leaders and EU governments.
On the corporate side, food companies like Mondelez, Mars, and Hershey are asking the EU to delay the rollout. They argue that the regulation could raise costs, cause supply disruptions, and hurt competitiveness. With cocoa prices already hitting record highs, many producers say they lack the tools and infrastructure to meet the new requirements.
At the same time, 18 EU countries, including Italy and Austria, have written to the European Commission urging revisions. Their concerns echo industry concerns: the law might be too complicated, costly, and difficult for small suppliers to navigate.
This growing pushback highlights a real tension. On one hand, the EU wants to lead on environmental issues and use its market power to drive global change. On the other hand, companies and governments are warning that good intentions could come with serious trade-offs.
The next few months will be key. If the EU weakens the law too much, it could undermine its climate credibility. But if it presses ahead without flexibility, it risks creating economic strain and cutting off small producers from the European market.
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