Webinar Replay: How to Spot Greenwashing vs Real Sustainability with AI

Greenwashing is evolving—and so are the tools to uncover it.

In our most recent webinar, "How to Spot Greenwashing vs Real Sustainability Using AI," SESAMm CEO Sylvain Forté and Fingreen AI CEO Louis Frank sat down and unpacked the complexities of ESG credibility in today’s climate-conscious market. From emerging patterns in greenwashing to the rise of corporate silence—greenhushing—they explored what the latest data tells us and how AI is changing the game.

What you'll learn:

• • • Breaking Down ESG Buzzwords: An Introduction to Greenwashing, Greenhushing, and Greenwishing, showing how their mentions have surged in recent years—across sectors and regions.
    • The Data Doesn’t Lie:  While oil and gas and industrials are frequent offenders, every industry faces reputational risks—case in point: the controversies surrounding firms like DWS and BNY Mellon.
    • Traceability & Transparency: How open methodologies can help verify commitments like Net Zero and SDG alignment.
      

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