Webinar Replay: How to Spot Greenwashing vs Real Sustainability with AI
May 28, 2025
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5 mins read
Greenwashing is evolving—and so are the tools to uncover it.
In our most recent webinar, "How to Spot Greenwashing vs Real Sustainability Using AI," SESAMm CEO Sylvain Forté and Fingreen AI CEO Louis Frank sat down and unpacked the complexities of ESG credibility in today’s climate-conscious market. From emerging patterns in greenwashing to the rise of corporate silence—greenhushing—they explored what the latest data tells us and how AI is changing the game.
What you'll learn:
Breaking Down ESG Buzzwords: An Introduction to Greenwashing, Greenhushing, and Greenwishing, showing how their mentions have surged in recent years—across sectors and regions.
The Data Doesn’t Lie: While oil and gas and industrials are frequent offenders, every industry faces reputational risks—case in point: the controversies surrounding firms like DWS and BNY Mellon.
Traceability & Transparency: How open methodologies can help verify commitments like Net Zero and SDG alignment.
Fill out the form to access the webinar replay now!
A few months ago, SESAMm undertook a CSR audit conducted by Early Metrics as part of its fundraising round. This audit allowed us to identify our strengths and weaknesses in these matters; while the results were very positive for the company, they highlighted a few aspects that require focused attention.
Environment: A green commitment
Limitation of transportation impact
By promoting remote work, SESAMm has mitigated the carbon footprint caused by daily commuting. This initiative has a dual benefit – a positive impact on the environment and potentially enhancing employee work-life balance.
Technology and renewable energy
The approach to leasing refurbished IT equipment and choosing server providers relying on renewable energy is a step toward a sustainable technology ecosystem.
Ethical and environmental awareness
Implementing an Ethic charter and introducing Climate Fresk workshops within the organization speak to SESAMm's commitment to building an environmentally conscious culture.
Social: Human–Centric Approach
Well–being and work-life balance
By prioritizing employees' health and well-being, SESAMm has fortified its internal culture. These initiatives pave the way for a balanced work-life ecosystem, from gym memberships to remote work arrangements.
Gender equality
With women representing a commendable percentage of overall staff, the company has made strides toward gender equality. Yet, recognizing the need for further improvement reflects a candid and evolving approach to inclusivity.
Talent management
Cultivating talent through mentoring, professional training, and internal education illustrates SESAMm's dedication to professional growth and development.
Governance: Transparent and Ethical
Policy implementation and oversight
With robust policies such as an IT charter, an anti-corruption guide, and an ethics charter, SESAMm has laid a strong foundation for transparent governance.
Diversity and inclusion
The celebration of diversity, represented by team members from 10 different nationalities, adds to the richness of the organizational culture.
Executive transparency
Open communication channels like Ask Me Anything meetings foster a transparent relationship between the executive committee and the employees, enhancing trust and alignment with the company's strategy.
The Road Ahead: Focused Priorities
SESAMm's recognition of areas requiring further development marks a responsible and forward-thinking approach. Conducting a carbon footprint assessment, finalizing career paths, and implementing a transparent salary policy is a testament to the company’s commitment to continual improvement.
Conclusion
SESAMm's CSR audit achievements reflect a commitment to sustainable business practices and a vision for continual growth and improvement. The intricate blend of environmental stewardship, social responsibility, and governance paints a portrait of a company that recognizes its corporate citizenship. The internal CSR committee's establishment assures that this is a momentary success and a sustained journey toward excellence.
Reach out to SESAMm
TextReveal's web data analysis of over five million public and private companies is essential for keeping tabs on ESG investment risks. To learn more about how you can analyze web data or request a demo, contact one of our representatives.
SESAMm is proud to announce the launch of our latest solution: TextReveal® ESG Alerts. TextReveal ESG Alerts identifies ESG risks1 and positive impact coverage2 in over 100 languages by tracking mentions of your entire portfolio across 20 billion historical articles with millions of new ones added daily in near real-time.
1 Inspired by SASB and other major standards. 2 Based on UN SDGs.
Why use TextReveal ESG Alerts for your portfolio
Environmental, social, and governance (ESG) ratings have become a conventional measure of a company’s risk against those business areas. They are also increasingly critical as legislation and stakeholders focus on sustainability, positive impact initiatives, and corporate social responsibility (CSR). So with the practice of ESG rating, investors have been able to use those scores to make decisions about their portfolios. Of course, investors are committed to a greener future, too.
Unfortunately, traditional ESG ratings come with challenges. For example, according to Andrew McLaughlin, a contributor to The Globe and Mail, many ESG rating providers are “popping up like dandelions,” and “each uses its own methodologies to rank and score publicly traded companies based on their purported environmental, social and governance risk and performance.” Further, you might have access to ratings, but they’re only updated once per quarter or once yearly.
With SESAMm’s TextReveal ESG Alerts, you can access consistent, timely daily data on five million public and private companies to better assess risks and receive early warnings.
Figure 1: In 2020, U.S. news sentiment falls ahead of the stock market in response to COVID-19 concerns.
The model can calculate sentiment for each company by analyzing the news of individual companies. It’s also possible to create a composite to measure the sentiment related to a stock index. The sentiment data also helps management and investor relations because it provides a quantitative means of understanding the extent to which investors are concerned about certain news about their company.
Verifying the results
Verification using Japanese has revealed that the timing of bottoming and ceiling of text sentiment precedes those of stock prices. The collaborating team compared the performance of:
A model that uses only orthodox financial and economic data as inputs
A model that considers NLP and financial and economic data, confirming that the latter could generate higher alpha
ESG controversy monitoring can alert you to potential risks before market-moving events occur. Illustrated: Tesla ESG scores for pollutants, ethical standards, discrimination, and environmental impact.
The TextReveal ESG Alerts edge
Broad coverage
Access five million private and public companies of all sizes, including micro-caps, to identify risks in over 100 languages.
Expertise
Leverage ninety pre-built yet taxonomy-adaptable ESG risk categories such as SASB standards, UN Global Compact, and UN SDG-based positive impact statistics coverage.
Transparency
Gain insights with deeper analysis, seeing specific articles driving your alerts.
Timeliness
View live web data for forward-looking scores and insights.
TextReveal ESG Alerts features
Because we trained them on a representative corpus selected from billions of articles from prestigious news organizations, local news, and discussion forums, our NLP tools can understand finance and interpret slang, misspellings, and textspeak.
Get an ESG and UN SDG dashboard view of your portfolio.
The best part is that you can receive alerts and monitor scores in the way that works best for you. ESG and UN SDG‐based positive impact statistics can be accessed and delivered via:
Email Alerts
CRM and cloud based integration
Live dashboards
API and data files
ESG studies
Get the SESAMm edge from TextReveal ESG Alerts
Save time vetting your current investments and evaluating new ones while providing higher quality, objective results compared with manual monitoring, black-box ratings, or self-reported questionnaires.
Reach out to a SESAMm representative for a personal demo today.
In theory, a portfolio with no ESG controversies signals low risk. In practice, experienced analysts treat it as a warning sign. The absence of alerts often reflects not resilience, but limited coverage, fragmented data, or incomplete aggregation. What looks like reassurance may instead point to a gap in visibility.
This dynamic matters more than ever as private market due diligence intensifies. With fewer deals, longer holding periods, and higher selectivity, investors are spending more time scrutinizing assets before acquisition and monitoring them for longer after entry. Yet the informational foundation behind many ESG assessments has not caught up with these expectations.
When "No Data" Becomes "No Risk"
Private assets operate under persistent disclosure constraints. Unlike public companies, most private firms do not produce standardized, recurring ESG disclosures, nor do they benefit from consistent analyst coverage. These gaps are structural and unlikely to disappear in the near term.
In this context, silence is ambiguous. A clean ESG screen may indicate the absence of material issues, but it may just as easily signal that no relevant information was captured. Language limitations, fragmented sources, and uneven coverage across geographies and asset types all contribute to this uncertainty.
This dynamic is particularly visible in secondary transactions. Deal teams often need to assess large portfolios under tight time pressure, with limited access to management and incomplete identifiers. In such cases, relying on the absence of signals can create false confidence rather than reduce risk.
How Weak Coverage and Duplicated Signals Create Blind Spots
Even when information exists, it is not always immediately actionable. Adverse media has become a valuable substitute where structured ESG data is limited, offering outside-in visibility into private assets. However, it is not without challenges. Without robust aggregation and cross-language consolidation, the same issue can appear repeatedly across multiple articles, jurisdictions, and languages, creating duplication rather than clarity. At the same time, gaps in coverage or weak filtering can allow other material risks to go undetected.
At the same time, some portfolios appear unusually quiet simply because the underlying assets fall outside the scope of traditional datasets. ESG and reputational expectations in private markets remain fragmented, with bespoke workflows driven by LP-specific requirements. This lack of convergence makes it difficult to distinguish between genuinely low exposure and analytical gaps.
More data does not automatically resolve this problem. Without traceability, source quality, and a way to assess financial, legal, or operational materiality, increased volume can add noise without improving decisions. In that environment, silence can be just as misleading as signal overload.
What Meaningful ESG Visibility Looks Like Under Disclosure Constraints
A core takeaway from the webinar was that point-in-time ESG assessments are no longer fit for purpose in private markets. A single diligence exercise conducted at entry cannot capture emerging governance failures, litigation, reputational issues, or supply chain risks over multi-year holding periods.
Instead, meaningful ESG visibility combines three elements:
Broad coverage, to avoid portfolios appearing "low risk" simply because assets are not captured.
Aggregation and severity assessment, to separate isolated news from controversies with real financial or operational implications.
Continuous monitoring, so the original risk thesis evolves as new information emerges rather than remaining static.
This approach reframes ESG from a compliance exercise into a source of informational advantage. Rather than concluding that no alerts mean no risk, investors use ESG signals to guide follow-up questions, prioritize deeper diligence, and identify issues that were not visible at entry.
Replacing False Comfort with Informed Uncertainty
Private markets will continue to operate with imperfect information. Disclosure gaps, opaque supply chains, and bespoke reporting demands are inherent to the asset class.
Treating “no issues detected” as a conclusion creates false comfort. Treating it as a hypothesis, contingent on coverage quality and monitoring depth, aligns ESG analysis with how risk actually emerges in private assets.
SESAMm’s AI Technology Reveals ESG Insights
Discover unparalleled insights into ESG controversies, risks, and opportunities across industries. Learn more about how SESAMm can help you analyze millions of private and public companies using AI-powered text analysis tools.
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