Magnus Billing Joins SESAMm’s Advisory, Strengthening its Presence in the Nordics
October 14, 2025
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5 mins read
SESAMm is delighted to welcome Magnus Billing to its Advisory Board. With more than 30 years of experience at the intersection of finance, technology, and sustainability, Magnus brings a wealth of knowledge and global perspective to support SESAMm’s mission of advancing AI-powered ESG and reputational risk analysis.
“Magnus has been a driving force in the evolution of sustainable finance, combining deep regulatory insight with a strong understanding of how data and technology can accelerate change,” said Sylvain Forté, CEO and Co-Founder of SESAMm. “His experience and perspective will be invaluable as we continue to scale globally and strengthen our partnerships with leading financial institutions in the Nordics and beyond.”
Magnus has held several senior leadership roles throughout his career, including CEO of Alecta, Sweden’s largest pension fund with approximately USD 100 billion in assets under management, and CEO of Nasdaq Nordics and Baltic Markets. Earlier in his career, he served as Chief Legal Counsel for Nasdaq Europe, overseeing market regulation and governance across multiple jurisdictions.
Beyond his corporate leadership, Magnus has played an influential role in shaping the global sustainable finance agenda. As a member of the EU High-Level Expert Group (HLEG) on Sustainable Finance, he contributed to the development of the EU Sustainable Finance Action Plan, which continues to guide regulatory frameworks across Europe.
Today, Magnus serves as a non-executive director and senior advisor to organizations advancing sustainability and development finance. He was recently appointed Independent Chair of the Future of Sustainable Data Alliance (FoSDA), further expanding his contribution to advancing sustainability data and analytics worldwide.
“SESAMm’s work at the intersection of AI and sustainable finance is both innovative and impactful. I look forward to supporting the company’s mission to help financial institutions better understand and act on ESG and reputational risks,” Magnus stated.
We’re thrilled to welcome Magnus to SESAMm’s Advisory Board and look forward to working together as we continue to advance AI-powered ESG and reputational risk analysis worldwide.
SESAMm’s AI Technology Reveals ESG Insights
Discover unparalleled insights into ESG controversies, risks, and opportunities across industries. Learn more about how SESAMm can help you analyze millions of private and public companies using AI-powered text analysis tools.
SESAMm’s AI-generated ESG Assessment Reports deliver fast, sharp insights into the ESG performance, risks, and controversies of leading global companies in under 30 minutes. Designed for investors, risk teams, and sustainability leaders, they surface the issues that matter most for due diligence and portfolio oversight. In this edition, we dive into LVMH, one of the world’s largest luxury groups, to see how its sustainability ambitions stack up against the challenges it faces. Explore the summary below or fill out the form to receive your own free AI-generated report.
ESG AI Screening Report Summary: LVMH
LVMH Louis Vuitton Moët Hennessy SE (LVMH) is a leading French multinational conglomerate in the luxury goods sector, with a diverse portfolio of 75 brands across fashion, wines, spirits, cosmetics, and more. Despite its strong market position, LVMH faces significant ESG challenges. A major red flag is the €8 million fine by the French Autorité des Marchés Financiers for failing to disclose its acquisition of a stake in Hermès, highlighting governance and transparency issues. The company has been criticized for environmental impacts, including deforestation linked to its leather supply chain and allegations of greenwashing. Social risks are also prominent, with labor exploitation cases in its supply chain and allegations of workplace harassment.
However, the luxury goods industry inherently faces severe ESG risks due to high scrutiny and frequent controversies, such as cultural appropriation and labor issues. LVMH's ESG reporting is comprehensive, with detailed disclosures on environmental and social initiatives, but the presence of significant controversies suggests a need for improved governance and transparency.
We are excited to announce the launch of SESAMm’s proprietary Controversy Exposure Score (CES), a new score designed to transform how ESG and finance professionals assess risks. The CES offers a dynamic, real-time view of a company's exposure to ESG controversies, enabling fast, informed decision-making.
What is the Controversy Exposure Score (CES)?
The CES is a continuously updated score ranging from 1 to 100, reflecting a company or project's evolving exposure to ESG controversies. Leveraging SESAMm’s proprietary Intensity and Volume Scores, the CES captures both the severity and frequency of ESG incidents, allowing stakeholders to monitor and understand risks as they develop. Below, we’ve put together an example demonstrating how the CES for Renault compares to Stellantis based on their respective ESG controversies. As we see in the chart below, Renault has had fewer high–intensity events, which results in a lower, more stable CES compared to Stellantis.
Renault CES
Stellantis CES
How Does It Work?
The CES is powered by state-of-the-art Large Language Models (LLMs) that filter and analyze content from our data lake containing over 25 billion articles. Two main components impact the score’s value:
Intensity Score: Measures the severity of each ESG incident, considering its impact on a company’s reputational, stakeholder, financial, and legal standing. This score is derived from a Large Language Model (LLM) fine-tuned by SESAMm’s experts and trained on thousands of humanly annotated events.
Volume Score: Assesses the number of articles associated with an event, calculated using a short-term rolling window. To ensure accuracy, the Volume Score is normalized against the average article volume concerning the company and relevant ESG topics over the past year, reducing potential bias.
Track ESG controversy trends: Evaluate how a company’s risk exposure has evolved. The CES is updated daily, ensuring that users have the most current data at their fingertips.
Benchmark companies against their peers: Compare a company’s risk exposure to its peers, providing a comprehensive view of its relative risk.
Ready to Transform Your ESG Analysis?
For more information on how the Controversy Exposure Score can help you make smarter, data-driven decisions and to see it in action, request a demo.
Reach out to SESAMm
TextReveal’s web data analysis of over five million public and private companies is essential for keeping tabs on ESG investment risks. To learn more about how you can analyze web data or to request a demo, reach out to one of our representatives.
As the 2022 United Nations Climate Change Conference wraps up, governments and, by proxy, companies are charged with fulfilling new recommendations, especially for non-State entities to commit with integrity to Net-Zero. COP27, as the conference is also called, is the time and place where we claim as a united society at the world's center to make change for the better.
But COP27 is over. Now what? Do we go back to business as usual? Do we wait and see if we stick to any of these new agreements? Or worse, do we say we'll make changes but fall short of making those changes?
I say no. We can do better, and here's why…
We need to talk about climate change
Climate change effects are more than global warming. Global warming consequences include:
Rising sea levels
Stronger and more intense hurricanes
More droughts and heat waves
Longer wildfire seasons
And more
Why do I bring these up? Because all of these effects will impact your business in one way or another.
For example, did you know that the Rhine River, one of Europe's major rivers, is suffering from drought? Water levels are so low that barges are limited, and it's disrupted river cruises because levels are currently 38 centimeters below the minimum required.
The same goes for the Mississippi River in the U.S. The Mississippi River has dropped to the lowest levels they've ever been in 34 years, driving up shipping costs. This challenge is also a big deal because the river carries 92% of agricultural exports.
Also, in the past year, damaging hurricanes and typhoons have damaged infrastructure in South Korea, South Africa, China, Japan, and the U.S., to name a few countries, affecting crops, manufacturing operations, supply chains, and much more across the globe.
I could go on about how each effect influences enterprise, but the bottom line is climate change is bad for business. And supporting companies that enable climate change is also bad for business, which brings us to the topic of environmental, social, and governance (ESG) measures.
We need to talk about ESG
ESG has become mainstream since the UN shared a report in 2006, a joint initiative by a group of financial institutions to develop policies and guidance on how to better incorporate ESG issues in securities brokerage services, asset management, and associated research functions. This introduction has helped industries establish goals through:
Managing ESG risks
Anticipating regulatory action or accessing new markets
Contributing to the sustainable development of their societies
However, with ESG policies come ESG data challenges. For example, ESG measuring, its data, and how companies report them are inconsistent. ESG data providers deal with "data gaps" differently, so their approaches can lead to discrepancies. And as ESG data becomes available publicly, how ESG data providers interpret the data varies, too.
We need to talk about greenwashing
In simplest terms, greenwashing occurs when a company misleads its stakeholders, investors, and consumers about its environmental practices, specifically by communicating positive environmental performance contrary to its actual, less flattering execution.
On the surface, you might think, "What's the big deal? We all exaggerate, right?" But as sustainability awareness among investors and eco-conscious customers grows, so has their scrutiny over business conduct to disclose information about a company's performance and its "environmental-friendly" products. Their scrutiny, coupled with the growing number of companies reporting their environmental footprints, reveals that many companies misreport and publish information about their ecological impacts, which regulators consider misleading or deceptive.
How do we know? Let's take a look at greenwashing mentions by industry.
We analyzed greenwashing mentions in web data. On the X-axis, we list the industries. The Y-axis measures the ratio of greenwashing mentions by N° of companies per industry (N=1166 companies) since 2015; this extraction method corrects sampling bias. Each industry is defined by a significant sample of large- and mid-capitalization-sized companies in developed countries.
This greenwashing mention chart clearly shows that the Energy industry has the highest ratio of greenwashing allegations. While many fossil fuel companies claim to be transitioning into clean energy, most mentions link these companies to advertisements and campaigns that don't align with the Paris Agreement goals. In contrast, fossil fuel companies are growing their carbon-intensive operations and products. It's a concerning trend because according to The Intergovernmental Panel on Climate Change (IPCC) report, "Climate Change 2021: The Physical Science Basis.", the data shows that emissions from fossil fuels are the primary cause of global warming, contributing up to 91% of global carbon dioxide emissions in 2018 as an example.
Second, on this chart is the Financial industry. It has fallen short of its commitments to climate action while continuing to finance fossil fuels. According to eMarketer, financial institutions have allocated $4.6 trillion for fossil fuels while promoting sustainable finance and supporting global energy transition.
Further, the mentions volume has grown year over year since 2015—when it was almost zero—to more than 1500 present day.
Clearly, this greenwashing problem is getting worse. So what can we do about it?
We need to talk about a solution
We don't have any control over what companies will do to fulfill their agreements, but we can understand their ESG data better and make better investment and portfolio decisions.
How? With AI.
AI, specifically natural language processing (NLP) algorithms, help us read billions of news articles, forums, and web text and extract unstructured data for analysis. With SESAMm's TextReveal®, we can see an entity's ESG controversies or events in near real time, providing a unique perspective to ESG data and details, filling the data gaps more accurately.
So when Company A reports on its ESG goals, we can help verify if the results are accurate and find any potential controversies that didn't make the report. We also don't need to wait until ESG reports come out; we can extract this data from the web on an as-needed basis. Moreover, we can look at all types of companies across the globe, public or private. As long as web data exists for an entity (or concept), we can analyze it.
My final thoughts
COP27 might be over, but our agreements and commitments carry on. We have an opportunity today to make a positive difference toward climate change while still maintaining profits. In fact, I think we can be even more profitable if we support green and sustainable initiatives.
I'd like to hear your thoughts; feel free to reach out on LinkedIn and share them with me.
About Alexandre Tiesset
Alexandre Tiesset is the Head of ESG at SESAMm. He's worked in finance for seven years in various ESG-related roles, such as Credit Analyst, Sustainable Investing Specialist, Index Product Specialist, and more. He holds a Master of Science degree in Finance and Financial Analysis. His passion lies in the intersection of finance and general knowledge and making new connections.
Reach out to SESAMm
SESAMm is a leading NLP technology company serving global investment firms, corporations, and investors, such as private equity firms, hedge funds, and other asset management firms, by providing datasets or NLP capabilities to generate their own alternative data for use cases, such as ESG and SDG, sentiment, private equity due diligence, corporation studies, and more.
To learn how you can generate NLP-enhanced ESG data for your firm, or to request a demo, reach out today.
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