Magnus Billing Joins SESAMm’s Advisory, Strengthening its Presence in the Nordics
October 14, 2025
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5 mins read
SESAMm is delighted to welcome Magnus Billing to its Advisory Board. With more than 30 years of experience at the intersection of finance, technology, and sustainability, Magnus brings a wealth of knowledge and global perspective to support SESAMm’s mission of advancing AI-powered ESG and reputational risk analysis.
“Magnus has been a driving force in the evolution of sustainable finance, combining deep regulatory insight with a strong understanding of how data and technology can accelerate change,” said Sylvain Forté, CEO and Co-Founder of SESAMm. “His experience and perspective will be invaluable as we continue to scale globally and strengthen our partnerships with leading financial institutions in the Nordics and beyond.”
Magnus has held several senior leadership roles throughout his career, including CEO of Alecta, Sweden’s largest pension fund with approximately USD 100 billion in assets under management, and CEO of Nasdaq Nordics and Baltic Markets. Earlier in his career, he served as Chief Legal Counsel for Nasdaq Europe, overseeing market regulation and governance across multiple jurisdictions.
Beyond his corporate leadership, Magnus has played an influential role in shaping the global sustainable finance agenda. As a member of the EU High-Level Expert Group (HLEG) on Sustainable Finance, he contributed to the development of the EU Sustainable Finance Action Plan, which continues to guide regulatory frameworks across Europe.
Today, Magnus serves as a non-executive director and senior advisor to organizations advancing sustainability and development finance. He was recently appointed Independent Chair of the Future of Sustainable Data Alliance (FoSDA), further expanding his contribution to advancing sustainability data and analytics worldwide.
“SESAMm’s work at the intersection of AI and sustainable finance is both innovative and impactful. I look forward to supporting the company’s mission to help financial institutions better understand and act on ESG and reputational risks,” Magnus stated.
We’re thrilled to welcome Magnus to SESAMm’s Advisory Board and look forward to working together as we continue to advance AI-powered ESG and reputational risk analysis worldwide.
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Over the past years, the Nordic banking sector has faced significant challenges related to governance, compliance, and ethical practices, highlighted by ongoing ESG controversies. These issues vary in severity among the banks, impacting their operational stability and public trust.
The largest Nordic bank, Nordea Bank, headquartered in Finland, has been affected by money laundering scandals, leading to substantial fines and criticism for its investment practices.
However, the Finnish bank isn’t the only one under scrutiny. Its competitors, Danske Bank and Svenska Handelsbanken, have also been entangled in scandals linked to Estonian money laundering, fossil fuel funding, and more. These controversies have resulted in branch closures, record fines, and criminal investigations.
How does Nordea Bank compare to its competitors when it comes to ESG concerns? Read on to find out.
Nordea Bank: Navigating Troubled Waters
Nordea Bank, the largest financial services group in the Nordic region, has found itself involved in a series of major scandals. Notably, it faced a $35 million fine for compliance failures linked to the Panama Papers, highlighting significant gaps in its anti-money laundering (AML) efforts. Other key controversies include the bank's decision to invest in controversial sectors, cyberattacks that revealed security issues, scrutiny of its tax fraud handling, and debt collection investigations.
Danske Bank has been linked to a significant money laundering scandal at its Estonian branch, involving around 29.4 billion kroner. This scandal led to an FBI investigation, high-profile resignations, and hefty fines, including a $2.1 billion settlement. The bank was also implicated in other unethical practices, including investments linked to fossil fuels and military regimes, adding layers of governance and ethical challenges. The ongoing legal and compliance issues have necessitated operational cutbacks and layoffs, deeply affecting the bank's structure and market performance.
Svenska Handelsbanken: Operational and Ethical Challenges
While Svenska Handelsbanken has faced fewer controversies compared to Nordea and Danske Bank, it is not without its own issues. The bank's decision to close 180 branches has increased employee workload and led to customer service challenges. Regulatory demands for better customer oversight and penalties for misleading trading practices highlight ongoing governance challenges. Furthermore, the bank's decision to terminate its partnership with Safello has sparked questions about its transparency and ethical practices.
The ongoing controversies involving major Nordic banks like Nordea, Danske Bank, and Svenska Handelsbanken highlight significant issues in compliance, governance, and ethics. These challenges have not only affected their reputations but also have broader implications for the industry's stability and trust. Moving forward, these banks must prioritize enhancing their compliance measures and ethical practices to rebuild trust and secure their positions in the competitive financial market.
Reach out to SESAMm
TextReveal’s web data analysis of over five million public and private companies is essential for keeping tabs on ESG investment risks. To learn more about how you can analyze web data or to request a demo, reach out to one of our representatives.
November 11, 2022, FTX, a $32 billion cryptocurrency exchange company that many believed would “change the world,” filed for bankruptcy. This news shook the crypto and financial communities, compelling many to debate the future of the crypto market and its platforms.
How did FTX collapse?
You could say that FTX’s collapse began before the news broke, but here’s a summary of events as The New York Times and ABC News details:
Breaking news
In early November, CoinDesk, a crypto publication, broke the news on a leaked document from FTX. The balance sheet showed that the hedge fund run by Sam Bankman-Fried (SBF), Alameda Research, held a substantial amount of FTT tokens. In short, SBF had set up Alameda (his trading firm) and FTX (his exchange firm) in such a way that if one unit experienced trouble, such as dropping cryptocurrency prices, the other experienced it, too.
First domino falls
By the way, FTT is used for various functions, including traders’ payment of operation fees. Also, by the way, Changpeng Zhao, Binance’s Chief Executive, sold his stake in FTX to SBF in 2021, partially with FTT. So, “due to recent revelations,” Binance (Zhao) announced on November 6, 2022, that it would sell its FTT tokens.
Other dominos follow
Traders responded; they hurried to pull funds out of FTX out of fear, and FTT’s price fell. Meanwhile, FTX processed withdrawal requests over three days, amounting to an estimated $6 billion. The liquidity crunch was upon it.
Then, on November 8, Binance said it would bail out FTX. But on November 9, Binance backtracked and announced in a Tweet that it would not “as a result of corporate due diligence,” while also citing regulatory investigations and reports of mishandled funds.
Things get worse
The next day, November 10, the Securities Commission of the Bahamas froze FTX’s assets, citing the public statement about potentially “mishandled” and “mismanaged” customer funds. On November 11, FTX filed for Chapter 11 bankruptcy protections, and SBF resigned as CEO. John J. Ray III—famously known as the CEO who headed the infamously known energy company, Enron, through its collapse in the 2000s—replaced SBF on November 17.
Fallout
Today, FTX faces federal investigation for securities laws violations based on a report by The Wall Street Journal regarding FTX lending customer deposits to Alameda Research for liabilities, of which the company’s top executives were aware. Investors have suffered loss, traders have suffered loss, and the greater crypto community and regulators are asking questions.
FTX and SBF web data analysis
News about FTX’s collapse generated tons of web data for us to scour. With this data, here’s what we aimed to find out:
How did the public web react to FTX’s collapse?
Could we have seen red flags before the news broke?
What was FTX’s collapse’s effect on the cryptocurrency market’s sentiment?
Is it possible to evaluate cryptocurrency exchange companies’ ESG risks and opportunities?
Was FTX’s collapse unprecedented? If not, what does web data tell us about that?
FTX and Sam Bankman-Fried mentions analysis
Web public sentiment for FTX and SBF was consistently positive until Q1 of 2022. As mentions volume increased, their sentiment polarity decreased (Figure 1). The mentions spike for both in November when CoinDesk broke the news. Likewise, polarity dips into the negative range for both.
Definition: Polarity represents the aggregate of positive and negative sentiments (opinions or reviews) on a company. A 0 score means there is as much positive as negative sentiment expressed. The dotted and dashed lines represent sentiment in the following charts.
Figure 1: FTX and SBF mentions and sentiment over time.
Looking closer at Q1 (Figure 2), we find that mentions affecting sentiment increased for FTX and SBF during this period. What are the mentions about, and why did they affect polarity negatively?
Figure 2: FTX and SBF pre-bankruptcy mentions and sentiment.
It turns out that SBF is linked to other keywords—we call these co-mentions—and between January 2022 and November 2022, SBF/withdrawal co-mentions (Figure 3) spiked in July when SBF defended Terra Luna’s founder, who was accused of peddling a Ponzi scheme.
Figure 3: FTX and SBF withdrawal co-mentions.
If withdrawal co-mentions brought up possible reasons why SBF and FTX experienced dips in sentiment, what other co-mentions could give us more insight? How about donations, SEC, and U.S. elections?
Figure 4: Donations, SEC, and U.S. elections co-mentions with SBF.
Corporate governance stands out when evaluating SBF’s ESG risks, but his social risks are nothing to ignore either.
Figure 5: SBF governance risks over time.
Two areas of governance risks to note are money laundering and board of directors (Figure 5). Money laundering as a co-mention has been an issue as early as February 2022, but it became a bigger issue in October. These risks may be popping up due to allegations of manipulating the price of the APT token and a securities violations probe.
If you’ve read this far, you by now get an impression of FTX and SBF, from mention volume to sentiment analysis and ESG risk. But how did FTX’s collapse affect the overall cryptocurrency market? Let’s find out.
In comparing the sentiment polarities for FTX and the crypto market from January 2021 through November 2022 (Figure 6), the sentiment for crypto remains relatively steady despite FTX’s sentiment taking a hit.
Figure 6: Effect of FTX collapse on the crypto market.
When comparing other cryptocurrency exchanges to FTX (Figure 7), sentiment polarity for them is hardly affected, except Binance, because of its connection with FTX. Oddly enough, eToro experienced a boost in sentiment, possibly because of its core values around openness and transparency, the fact that they’ve been around since 2007, its early compliance with regulations (i.e., AMF, FCA, ASIC, BaFin, and ACPR), and that it also proposes investing in stocks and ETFs, a contrast to most other crypto market exchanges. Bitfinex has its own issues, so its dip in sentiment might not be correlated.
Figure 7: FTX sentiment comparison across competitors.
At this time, FTX’s ESG risks based on the mention volume are only surpassed by Bitfinex (Figure 8), which its risks are based on many other reasons we won’t get into in this article.
Figure 8: FTX and competitors ESG risks by mention volume.
Centralized vs. decentralized crypto exchange platforms
FTX’s collapse also affected sentiment around the centralized vs. decentralized debate. Since October 2022, sentiment for centralized exchange platforms, such as FTX and its competitors, has fallen (Figure 9).
Figure 9: Centralized vs. decentralized mentions and sentiment over time.
Likewise, the mention volume for self-custody has more than doubled in the last couple of months (Figure 10). Although centralized platforms offer quicker and easier access to crypto trading, traders are considering complex but more secure options such as crypto wallets and keys because, like banks, centralized exchanges can do what they will with cryptocurrency while it’s in their possession. With self-custody, owners are in control.
Believe it or not, FTX was not the first crypto exchange to collapse. In 2014, Mt. Gox—the biggest crypto exchange at the time—lost half a billion dollars worth of Bitcoin due to a hack. How did Mt. Gox’s collapse affect sentiment for the crypto market then? The short answer is: It didn’t.
Figure 11 shows that while Mt. Gox’s sentiment polarity fluctuated, even reaching negative territories, the sentiment for the crypto market remained relatively stable and positive.
Figure 11: Mt. Gox and crypto sentiment comparison.
Is FTX’s collapse a warning for investors?
Our analysis is that investors should treat cryptocurrency exchanges like any investment opportunity. Do your due diligence and monitor your portfolio with tools like SESAMm’s TextReveal®.
As for the cryptocurrency market, data shows that sentiment for it remains level and positive. We speculate that cryptocurrency and centralized exchanges are here to stay. However, based on historical data and current news, we suspect conversations about crypto regulations to increase.
Reach out to SESAMm
For a deeper analysis of FTX’s collapse and access to all charts and supportive-article links, reach out to a representative today.
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