SESAMm has secured Series B2 funding, and I want to share my excitement about this milestone and reflect on the journey.

After months of hard work from our team, we closed on a €35 million Series B2 funding round led by Elaia and Opera Tech Ventures (BNPP), which followed a €7.5M B1 round led by New Alpha and Carlyle in January 2021. That means we can now pursue the next phase of SESAMm’s growth.

We want to accomplish many things with this investment, and I’m incredibly grateful to all of our investors, partners, and clients who helped us during this process. But before I talk about them and SESAMm’s future, I can’t help but think about how the company started.

Academic beginnings

It’s still hard to believe that SESAMm sprouted from an idea, an academic project, and three college students. I still remember Pierre Rinaldi asking me to develop the first algorithms that used social media to analyze financial markets while in school. Pierre worked at a bank trading desk while finishing his studies and doing a research internship at a behavioral finance lab, where the idea came up for the project. I studied engineering and was passionate about AI already, so I started coding, and the first project was born.

Eventually, this project outgrew my capabilities. The volume of data involved needed hardcore algorithms to process them, the kind of algorithms Florian Aubry could build. Florian was the best developer in my engineering school, and lucky for us, he was also my friend.

Before long, we started renting servers, optimizing code, and building signals based chiefly on Twitter data, reproducing research papers that also used text data to generate sentiment indicators for financial markets. You could say that this project had become more than academic at this point. But it really only became a company once we won our first startup award.

The award that sparked the launch of a company

We participated in a competition organized by local incubator SEMIA with support from Société Générale as a way to gain credibility for the project, and would you know, we won. The award was monetary, and we could receive it on one condition: that we launch an actual company.

You probably already know that starting a business is a big decision, at least it was for Pierre, Florian, and me. After all, we were still in school, trying to finish our degrees and looking to start new careers. Our choices could be life-altering. Pierre, for instance, planned to take a full-time job at the bank he was working at.

In the end, we chose SESAMm. Pierre didn’t take the job at the bank. I did my end-of-study internship at SESAMm, which allowed me to focus on the company 100% while finishing my degree. And Florian dedicated all his time and energy to the startup, too. In other words, we were all in, and our school project had officially become a business.

Pressure to build

Setting up a company was relatively easy. Building a business, as it turns out, is way harder. How would we take SESAMm’s product and put it to work? Pierre’s contacts, that’s how.

One by one, Pierre called on everyone he knew from school that worked in trading, offering them a chance to be the first to test the latest AI innovation: using social media for financial analysis. Back then, Pierre had more of a sales role. He’s now COO and head of HR, in case you were wondering.

Our first client was a trader from London. He put $50,000 into a strategy based on SESAMm’s signals. With our signals, the trader grew his portfolio with such performance that he began to raise capital, including for a hedge fund. Ultimately, he was trading $50 million from the strategy. It was the kind of success and track record we needed in the finance industry to take SESAMm to the next level.

Compelled to move…literally

Having demonstrated success, an investment firm, a venture firm called Fonds Venture Numérique Lorrain, reached out to us with interest in investing in SESAMm’s first round of funding. But they had two conditions:

1. SESAMm must move to Metz, a startup-friendly hub in the Lorraine region in France.
2. SESAMm must seek additional funding from other investors.

At the time, SESAMm was based in Strasbourg because that’s where Florian and I studied. And for all intents and purposes, we hadn’t planned on moving.

Also, aside from Pierre reaching out to school acquaintances to try our solution, we had never pitched anyone to fund our company before. Pierre, Florian, and I faced a serious choice and challenge.

What did we do, and how did we fare?

We reached out to business angels and pitched numerous times while continuing to work on the product and starting to plan the first recruitments. We learned a lot during this initial period about how to structure a company and present it to investors. At the time, startups were less common in the region and using online content from YC and other accelerators was invaluable for us.

SESAMm’s headquarters is now in Metz, and we currently have offices in Paris, London, Tunis, New York, and Tokyo. We’ve also diversified our technology and clientele, particularly in ESG and corporate spaces. In other words, we faced the challenge, moved our headquarters, and grew and evolved a lot!

Series B2 funding round challenges

That brings us to the recent past. We’ve grown our company so much that it was time for another funding round, and the timing wasn’t the best. Our teamwork and ability to communicate effectively across regions and cultures were vital in tackling this latest fundraising round. We decided to run the entire process in-house as it was important to us to not only demonstrate our ability to do so but also to build our own VC relationships.

Moreover, we’ve had a unique previous fundraising experience. Having been funded by FinTech venture capital firm NewAlpha Asset Management and a large private equity firm like Carlyle Group Inc. in earlier rounds helped us improve our processes and standardize our communications. We felt ready for this challenge.

Frankly speaking, though, between the COVID-19 pandemic and the Russia-Ukraine war, startup funding had become a much bigger challenge. Things weren’t popping like they were a couple of years ago, so we needed to be cautious and conservative yet bold and compelling. Regardless, we dug deep and stuck with the plan, with a focus on our numbers and our vision.

To achieve our goal, we created an internal team, onboarded two advisors, and created a scalable process. The internal team included SESAMm’s C-suite: CEO (Sylvain Forté), COO (Pierre Rinaldi), CTO (Florian Aubry), CFO (Marie-Charlotte Deucher), CMO (Jorge Alvarez), and CDO (Eric Sionnet). Our advisors provided guidance around strategy, gave feedback, and supplied operational help when needed. And from our pitch deck variations to our storage and sharing policies, we established a fine-tuned communication and project management process to keep us on task and on time. It was a good process, and it really helped us manage things efficiently while maintaining control over day-to-day operations. I can’t say it enough: process is always the key.

Fundraising wasn’t easy, but the process was worthwhile. And all this to say that I couldn’t be happier to announce that SESAMm has wrapped up its Series B2 funding round. With this money, we plan to further expand into the U.S. and Asian markets and continue SESAMm’s exponential growth. We’ll also seek key talent to sustain this growth and support the development of our AI technology.

Pleased, grateful, and excited for what comes next

Today, SESAMm is a healthy and fast-growing company. And as COO, CTO, and CEO, respectively, Pierre, Florian, and I are now more than a scrappy group of students. We’re a crew with the support of many contributors, consisting of more than 100 employees across many offices and cultures. It’s because of the teamwork and collaboration that SESAMm is where it is today. And I’m immensely grateful for all our team’s effort and the tremendous support we get from clients, investors, and advisors every day.

Thank you for being a part of our journey, and see you at SESAMm’s next milestone. Cheers!

Read the press release: “SESAMm Raises €35M in Series B2 to Grow its ESG and Sentiment Analysis Business.”

The European Union stands at the forefront of global efforts to promote environmental, social, and governance (ESG) accountability. As the world becomes increasingly ESG-aware, the EU has developed a comprehensive regulatory framework designed to ensure transparency and accountability across all sectors.

These regulations represent the EU's commitment to sustainable development and responsible business practices. However, the regulatory landscape is evolving, with the February 2025 EU Omnibus Proposal introducing potential modifications aimed at reducing the regulatory burden on businesses. However, these proposals come at the risk of substantially undercutting the impact of the regulations.

This article recaps the current ESG regulatory framework in the EU, explores the changes proposed by the Omnibus, analyzes the potential impacts of these modifications, and discusses how financial institutions can navigate this evolving landscape while maintaining compliance.

The ESG Regulatory Landscape in the EU

The EU is advancing sustainability through a framework of regulations that enhance corporate accountability and reporting on ESG impacts. These measures aim to promote genuine sustainable practices and address international trade and emissions challenges. Though comprehensive, these regulations are also, at times, confusing in the way they overlap and impact each other.
To get started, let’s examine the EU Taxonomy, SFDR, and CSRD—a triad of interconnected regulations designed to streamline and strengthen sustainable investing practices.

EU Taxonomy

The EU Taxonomy provides a classification system for environmentally sustainable economic activities, offering clear criteria to determine whether an economic activity can be considered "green."

Key Aspects of the EU Taxonomy

• Defines criteria for environmentally sustainable economic activities
• Helps investors identify truly sustainable investments
• Establishes a framework to prevent greenwashing
• Requires companies subject to CSRD to report on Taxonomy alignment
  

The Taxonomy helps channel investment toward genuinely sustainable projects and businesses by creating a common language for sustainable activities.

Status

The EU Taxonomy has been operational since January 2022 with phased implementation. As of March 2025, companies subject to CSRD must disclose their taxonomy alignment percentages.

Sustainable Finance Disclosure Regulation (SFDR)

The SFDR focuses specifically on the financial sector, requiring financial market participants to disclose how they integrate ESG risks into their investment decisions and the sustainability impact of their financial products.

Key Aspects of SFDR

• Requires disclosure of ESG risks in investment processes
• Classifies financial products based on their sustainability characteristics
• Aligns with EU Taxonomy criteria for sustainable investments
• Aims to prevent greenwashing in financial products
  

The SFDR plays a crucial role in bringing transparency to the rapidly growing sustainable investment market.

Status

Fully implemented since March 2021, with enhanced Level 2 requirements since January 2023. All EU financial market participants must classify products under Articles 6, 8, or 9. Current market data shows that 28% of EU funds are compliant with Article 8 and 5% with Article 9, with a significant trend of reclassification from Article 9 to 8 due to stricter interpretations.

Corporate Sustainability Reporting Directive (CSRD)

The CSRD stands as a cornerstone of the EU's ESG regulatory framework, requiring companies to report comprehensively on their environmental, social, and governance impacts. This directive mandates alignment with the EU Taxonomy, ensuring standardized reporting of sustainability metrics.

Key Aspects of CSRD

• Requires detailed reporting on ESG impacts
• Aligns with EU Taxonomy criteria for sustainability
• Currently applies to companies with 250+ employees
• Enhances corporate transparency on sustainability issues
  

The CSRD represents a significant step forward in standardizing sustainability reporting across the EU, providing investors, consumers, and regulators with comparable information on corporate sustainability performance.

Status

The CSRD, adopted in November 2022, replaces the Non-Financial Reporting Directive (NFRD). The transition to CSRD reporting was originally slated to begin in 2025 and would expand the number of companies subject to reporting requirements to 49,000 (vs 11,700 under NFRD). However, as we’ll see later, the Omnibus may push back the timing of CSRD.

‍
Outside of the EU Taxonomy, SFDR, and CSRD, the Omnibus Proposal highlights two other key ESG regulations: CSDDD and CBAM. These regulations relate to corporate accountability for supply chains and to limiting carbon leakage.

Corporate Sustainability Due Diligence Directive (CSDDD)

The CSDDD focuses on corporate accountability throughout global supply chains, requiring companies to identify, prevent, and mitigate human rights and environmental risks associated with their operations.

Key Aspects of CSDDD

• Requires companies to identify and mitigate human rights and environmental risks
• Applies to full supply chains, ensuring comprehensive oversight
• Applies to EU companies with 1,000+ employees and €450 million+ global turnover and non-EU companies with over €450 million EU turnover
• Mandates regular monitoring and reporting on due diligence efforts
• Strengthens corporate accountability for sustainability across operations
  

This directive acknowledges that a company's sustainability impact extends beyond its direct operations, encompassing its entire value chain.

Status

CSDDD was adopted in April 2024. Its phased implementation is slated to start in June 2026 and be completed by June 2028. The timing and scope of CSDDD is subject to change following the Omnibus Proposal.

Carbon Border Adjustment Mechanism (CBAM)

The CBAM is an innovative approach to preventing carbon leakage. It levies a carbon tax on imports to ensure that the EU's ambitious climate policies do not simply shift carbon-intensive production outside its borders.

Key Aspects of CBAM

• Imposes a carbon tax on imported goods
• Requires importers to report emissions data
• Ensures payment for embedded carbon costs in imported products
• Aims to prevent carbon leakage to regions with weaker climate policies
  

This mechanism aims to create a level playing field for EU producers subject to carbon pricing while encouraging global partners to implement similar carbon pricing mechanisms.

Status

The transitional phase for CBAM began in October 2023, with full implementation scheduled for January 2026. It currently covers cement, iron and steel, aluminum, fertilizers, electricity, and hydrogen. The certificate requirements will phase in gradually from 30% in 2026 to 100% by 2034. It’s expected to apply to 1.8 million EU importers and generate €5-14 billion in annual revenue when fully implemented.

The February 2025 EU Omnibus Proposal

Purpose and Goals

The EU Omnibus Proposal represents a significant recalibration of the EU's regulatory approach, seeking to balance sustainability ambitions with business competitiveness concerns.

The primary objectives of the Omnibus focus on alleviating regulatory burdens faced by businesses, simplifying compliance requirements, and streamlining reporting obligations. These efforts aim to enhance business competitiveness while addressing regulatory complexity concerns. By minimizing these challenges, the goal is to create a more favorable environment for businesses to thrive. However, this push for simplification could come at the expense of transparency and accountability, especially in sectors where regulation plays a protective role.

Impact Analysis: How the Omnibus Changes ESG Compliance

Below, we’ll take a closer look at each regulation and the changes proposed by the Omnibus Proposal.

EU Taxonomy Modifications and Implications

The Omnibus Proposal suggests a Level 2 modification to the application of the EU Taxonomy, reducing the number of companies required to report taxonomy alignment.

Key Changes:

• Taxonomy alignment reporting is limited to companies subject to CSDDD
• Voluntary reporting option for companies not required to comply
  

Possible Implications:

• Reduced availability of standardized sustainability data
• Increased difficulty in verifying "green" business claims
• Higher risk of greenwashing in financial markets
• Less reliable information for sustainable investors
  

These modifications would potentially undermine the Taxonomy's role in creating a common language for sustainable activities.

CSRD Modifications and Implications

The Omnibus Proposal significantly narrows the scope of the CSRD, reducing the number of companies required to report on ESG impacts.

Key Changes:

• Threshold increase from 250+ to 1,000+ employees
• Optional reporting for SMEs
• A two-year delay in reporting obligations for some companies
  

Possible Implications:

• 80% reduction in companies required to report
• Decreased transparency in corporate sustainability performance
• Fewer sustainability data available to investors and regulators
• Potential challenges in tracking sustainability progress

These modifications would substantially reduce the regulatory burden on smaller companies but raise concerns about the availability of comprehensive sustainability data.

CSDDD Modifications and Implications

The Omnibus  includes significant modifications to CSDDD, with a narrowed scope and reduced monitoring requirements.

Key Changes:

• Due diligence is limited to direct suppliers with over 500 employees, not full supply chains
• Monitoring frequency reduced from annual to every 5 years
• Delayed enforcement for one year for the first batch (Companies with 1.5 billion in turnover and 5000 employees)

Possible Implications:

• Weakened corporate accountability for supply chain sustainability
• Increased risk of undetected human rights and environmental violations
• Reduced monitoring of global supply chain impacts
• Extended timeline before full implementation

These changes would significantly reduce companies' compliance burdens but come at the risk of removing the essence of the directive, which is eliminating child labor, forced labor, etc.

SFDR  Modifications and Implications

While not directly modified, changes to other regulations, particularly the EU Taxonomy, indirectly affect the SFDR.

Indirect Impacts:

• Reduced availability of reliable ESG data
• Challenges in differentiating truly sustainable investments
• Potential increase in greenwashing risk
  

These indirect effects could undermine the SFDR's effectiveness in bringing transparency to sustainable investment products.

CBAM Modifications and Implications

The Omnibus Proposal simplifies CBAM compliance, particularly for smaller importers.

Key Changes:

• Small importers (under 50 metric tons/year) are exempted
• Reduced reporting burden for over 182,000 businesses
  

Possible Implications:

• Simplified compliance for small businesses
• Potential loophole risk if companies split shipments to stay under the threshold
• Maintained coverage of 99% of emissions despite exemptions
  

These modifications would maintain the CBAM's effectiveness while reducing the administrative burden on smaller importers.

The Debate: Perspectives on the Omnibus Proposal

Arguments in Favor

Proponents of the Omnibus Proposal emphasize its benefits for business competitiveness and regulatory efficiency. They highlight the reduced administrative burden, especially for small and medium-sized enterprises (SMEs), which often struggle with complex regulations. Additionally, the changes aim to simplify compliance requirements, making it easier for businesses to adhere to regulations. By aligning with global standards, the proposal helps maintain the EU's economic competitiveness while promoting a more efficient allocation of resources across industries. Together, these factors create a more streamlined and supportive environment for businesses to thrive.​

As BusinessEurope Director General Markus J. Beyrer stated:
"Doing better with fewer and clearer norms is what European companies of all sizes are asking for. By reducing unnecessary reporting and regulatory burdens, the first Omnibus will allow companies to contribute more effectively to the EU's sustainability objectives while also preserving the EU economy's competitiveness."

European Commission President Ursula von der Leyen also expressed support for the proposal, stating:​
"EU companies will benefit from streamlined rules. This will make life easier for our businesses while ensuring we stay firmly on course toward our decarbonization goals."

Criticisms and Concerns

Critics raise significant concerns about the potential undermining of the EU's sustainability ambitions. They argue that the Omnibus Proposal may lead to unintended consequences, including reduced transparency in corporate sustainability performance, weakened supply chain accountability, and regulatory uncertainty during transition periods. Additionally, it could undermine sustainability objectives and increase the risk of greenwashing.
As Mariana Ferreira from WWF European Policy Office commented:

"The Commission's sudden urge to destroy laws that are crucial for the achievement of the EU Green Deal is a perilous approach that is forcing Europe into a time of regulatory uncertainty. Under the guise of 'simplification,' the Commission put forward a proposal that will hinder economic and business success."

Similarly, a joint statement from over 360 civil society organizations and trade unions expressed:​

"The Omnibus proposal erodes EU's corporate accountability commitments and slashes human rights and environmental protections."

While the European Parliament debates the Omnibus Proposal, the fact remains that even if the regulations are delayed or loosened, the need for risk management remains unchanged. Investors require transparency, and companies must manage supplier risk effectively.

Navigating ESG Risks with SESAMm

SESAMm’s cutting-edge AI solutions empower investors, financial institutions, and corporations to navigate the complexities of ESG compliance with confidence. Leveraging an industry-leading data lake and state-of-the-art AI, SESAMm uncovers hidden risks in supply chains and target companies, providing real-time insights that drive proactive decision-making. By transforming regulatory challenges into opportunities for responsible and sustainable growth, SESAMm helps businesses stay ahead of evolving ESG requirements while mitigating risk and enhancing transparency.

SESAMm’s AI Technology Reveals ESG Insights

Discover unparalleled insights into ESG controversies, risks, and opportunities across industries. Learn more about how SESAMm can help you analyze millions of private and public companies using AI-powered text analysis tools.

Happy new year! 2018 already holds many exciting news with various projects and clients already onboard. We begin the year with 2 recently signed contracts with top-ranked hedge funds, additional features and cryptocurrencies added to L’Humeur des Marchés and published plentiful of internships and job opportunities. Moreover, following our partnership with Eagle Alpha and the event in New York last month, we will be organizing a roadshow in London to meet high-ranked hedge funds on February 7th and 8th.

Collaboration with new major clients

Recently, we have signed 2 major contracts with top-ranked hedge funds.

The first contract is with Nikko Global Wrap (one of the subsidiaries of Sumitomo Mitsui Asset Management, a major asset manager in Japan) managing JPY 1.7 trillion.

Second contract has been signed with La Française Investment Solutions, a subsidiary of La Française Group, a top 10 French asset manager with more than €64bn assets under management.

This great news proves our technology is trusted by major financial institutions and gives us more confidence to continue looking for collaboration opportunities worldwide.

Future contracts and new distributor

We are currently in negotiation talks with another major French asset manager, a bank, two insurers and a US hedge fund. We hope to keep up at the same pace for the whole year and sign new contracts in the weeks ahead.

Also, we have recently started a new partnership with Neudata, a major UK alternative data distributor. We have signed an agreement, so they could support us and promote our solutions & services.

After New York, London

Last month, SESAMm made its very 1st trip to the USA for the BIG Alternative Data Showcase week organized by our partner Eagle Alpha. It proved to be a valuable experience from which multiple business opportunities arose and we launched many product trials with significant US funds.

Next month, we are planning a roadshow in London with Eagle Alpha. We already arranged multiple meetings with hedge funds and, thanks to Eagle Alpha’s support, we are given a unique opportunity to present and show our solutions to asset managers and C-level decision makers.

New additions to L’Humeur des Marchés

Concerning our platform L’Humeur des Marchés, we are glad to announce that we will soon be providing historical data concerning the assets. This update is planned to happen during next month and will give users more flexibility and options related to their investment and strategies.

In addition, an alert module is under development and we have begun to include cryptocurrencies into the platform. Most of the top-ranked cryptocurrencies are currently covered – such as Bitcoin, Ethereum or Ripple, among others as shown below.

Developments are planned to further extend our coverage of alt-coins with the objective to include every single major capitalization into L’Humeur des Marchés.

New job opportunities

Last but not least, we will be scaling our team during 2018. Multiple internships and job offers are currently available to further support SESAMm’s growth and ambition. We are looking for candidates in the fields of IT, finance and Data science but, most of all, highly motivated individuals seeking challenges! You can find all our offers by following this link. We would be very excited to receive your applications or recommendations for profiles seeking to work with us!

Thank you for your support and best wishes to you for 2018!