October's Anti-Competitive Practices: A Market Analysis
November 11, 2025
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5 mins read
As regulatory scrutiny intensifies across industries, several major corporations faced significant legal challenges related to anti-competitive behavior in October 2025. Using SESAMm's AI-powered controversy data, we analyzed corporate activity to identify the companies most involved in anti-competitive practices during the month. The results reveal a pattern of regulatory action spanning tech giants, financial services, and food production sectors.
#1: Alphabet: Mounting Regulatory Pressure
Alphabet continues to face unprecedented legal challenges across multiple jurisdictions. The company is facing a substantial $8.3 billion lawsuit from Klarna, alleging anti-competitive practices in the Android market. The situation intensified when the U.S. Supreme Court denied Google's request to delay mandated changes that would open Google Play to rival app stores.
Visa continues to face legal and regulatory pressures across multiple jurisdictions. In the United States, the long-running merchant fee antitrust litigation (MDL 1720) remains active, with ongoing appeals and challenges to proposed settlements. Several merchant groups that opted out of earlier agreements have been permitted by the courts to continue pursuing their claims, extending Visa’s legal exposure.
The company's $5.3 billion acquisition of Plaid has drawn intense scrutiny from the U.S. Department of Justice, reflecting growing concern about consolidation in the fintech sector. Meanwhile, across the Atlantic, the UK Competition Appeal Tribunal delivered a landmark ruling against both Visa and Mastercard, determining that their Multilateral Interchange Fees violate competition laws; a significant victory for European merchants and a potential precedent for future cases.
Beyond beef, Tyson reached an even larger $85 million settlement in a separate antitrust case concerning pork price inflation, the largest settlement to date in ongoing litigation against major U.S. meat producers.
Conclusion
The findings from October 2025 underscore a critical moment in corporate regulation, as authorities worldwide demonstrate an increased willingness to challenge anti-competitive practices in sectors ranging from technology and finance to food production. The substantial fines, denied appeals, and ongoing investigations signal a regulatory environment that is actively reshaping market dynamics.
For investors and market observers, these cases highlight the material financial and operational risks associated with anti-competitive behavior. As enforcement mechanisms strengthen and legal precedents solidify, companies across all sectors should anticipate heightened scrutiny of market practices, particularly those involving platform dominance, merger activities, and pricing coordination.
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After months of hard work from our team, we closed on a €35 million Series B2 funding round led by Elaia and Opera Tech Ventures (BNPP), which followed a €7.5M B1 round led by New Alpha and Carlyle in January 2021. That means we can now pursue the next phase of SESAMm’s growth.
We want to accomplish many things with this investment, and I’m incredibly grateful to all of our investors, partners, and clients who helped us during this process. But before I talk about them and SESAMm’s future, I can’t help but think about how the company started.
Academic beginnings
It’s still hard to believe that SESAMm sprouted from an idea, an academic project, and three college students. I still remember Pierre Rinaldi asking me to develop the first algorithms that used social media to analyze financial markets while in school. Pierre worked at a bank trading desk while finishing his studies and doing a research internship at a behavioral finance lab, where the idea came up for the project. I studied engineering and was passionate about AI already, so I started coding, and the first project was born.
Eventually, this project outgrew my capabilities. The volume of data involved needed hardcore algorithms to process them, the kind of algorithms Florian Aubry could build. Florian was the best developer in my engineering school, and lucky for us, he was also my friend.
From left to right: COO Pierre Rinaldi, CEO Sylvain Forté, and CTO Florian Aubry.
Before long, we started renting servers, optimizing code, and building signals based chiefly on Twitter data, reproducing research papers that also used text data to generate sentiment indicators for financial markets. You could say that this project had become more than academic at this point. But it really only became a company once we won our first startup award.
The award that sparked the launch of a company
We participated in a competition organized by local incubator SEMIA with support from Société Générale as a way to gain credibility for the project, and would you know, we won. The award was monetary, and we could receive it on one condition: that we launch an actual company.
You probably already know that starting a business is a big decision, at least it was for Pierre, Florian, and me. After all, we were still in school, trying to finish our degrees and looking to start new careers. Our choices could be life-altering. Pierre, for instance, planned to take a full-time job at the bank he was working at.
In the end, we chose SESAMm. Pierre didn’t take the job at the bank. I did my end-of-study internship at SESAMm, which allowed me to focus on the company 100% while finishing my degree. And Florian dedicated all his time and energy to the startup, too. In other words, we were all in, and our school project had officially become a business.
Pressure to build
Setting up a company was relatively easy. Building a business, as it turns out, is way harder. How would we take SESAMm’s product and put it to work? Pierre’s contacts, that’s how.
One by one, Pierre called on everyone he knew from school that worked in trading, offering them a chance to be the first to test the latest AI innovation: using social media for financial analysis. Back then, Pierre had more of a sales role. He’s now COO and head of HR, in case you were wondering.
Our first client was a trader from London. He put $50,000 into a strategy based on SESAMm’s signals. With our signals, the trader grew his portfolio with such performance that he began to raise capital, including for a hedge fund. Ultimately, he was trading $50 million from the strategy. It was the kind of success and track record we needed in the finance industry to take SESAMm to the next level.
Compelled to move…literally
Having demonstrated success, an investment firm, a venture firm called Fonds Venture Numérique Lorrain, reached out to us with interest in investing in SESAMm’s first round of funding. But they had two conditions:
SESAMm must move to Metz, a startup-friendly hub in the Lorraine region in France.
SESAMm must seek additional funding from other investors.
At the time, SESAMm was based in Strasbourg because that’s where Florian and I studied. And for all intents and purposes, we hadn’t planned on moving.
Also, aside from Pierre reaching out to school acquaintances to try our solution, we had never pitched anyone to fund our company before. Pierre, Florian, and I faced a serious choice and challenge.
What did we do, and how did we fare?
We reached out to business angels and pitched numerous times while continuing to work on the product and starting to plan the first recruitments. We learned a lot during this initial period about how to structure a company and present it to investors. At the time, startups were less common in the region and using online content from YC and other accelerators was invaluable for us.
SESAMm’s headquarters is now in Metz, and we currently have offices in Paris, London, Tunis, New York, and Tokyo. We’ve also diversified our technology and clientele, particularly in ESG and corporate spaces. In other words, we faced the challenge, moved our headquarters, and grew and evolved a lot!
Our first sign, our first footprint, our first home office in Metz.
Series B2 funding round challenges
That brings us to the recent past. We’ve grown our company so much that it was time for another funding round, and the timing wasn’t the best. Our teamwork and ability to communicate effectively across regions and cultures were vital in tackling this latest fundraising round. We decided to run the entire process in-house as it was important to us to not only demonstrate our ability to do so but also to build our own VC relationships.
Moreover, we’ve had a unique previous fundraising experience. Having been funded by FinTech venture capital firm NewAlpha Asset Management and a large private equity firm like Carlyle Group Inc. in earlier rounds helped us improve our processes and standardize our communications. We felt ready for this challenge.
Frankly speaking, though, between the COVID-19 pandemic and the Russia-Ukraine war, startup funding had become a much bigger challenge. Things weren’t popping like they were a couple of years ago, so we needed to be cautious and conservative yet bold and compelling. Regardless, we dug deep and stuck with the plan, with a focus on our numbers and our vision.
To achieve our goal, we created an internal team, onboarded two advisors, and created a scalable process. The internal team included SESAMm’s C-suite: CEO (Sylvain Forté), COO (Pierre Rinaldi), CTO (Florian Aubry), CFO (Marie-Charlotte Deucher), CMO (Jorge Alvarez), and CDO (Eric Sionnet). Our advisors provided guidance around strategy, gave feedback, and supplied operational help when needed. And from our pitch deck variations to our storage and sharing policies, we established a fine-tuned communication and project management process to keep us on task and on time. It was a good process, and it really helped us manage things efficiently while maintaining control over day-to-day operations. I can’t say it enough: process is always the key.
Fundraising wasn’t easy, but the process was worthwhile. And all this to say that I couldn’t be happier to announce that SESAMm has wrapped up its Series B2 funding round. With this money, we plan to further expand into the U.S. and Asian markets and continue SESAMm’s exponential growth. We’ll also seek key talent to sustain this growth and support the development of our AI technology.
Pleased, grateful, and excited for what comes next
Today, SESAMm is a healthy and fast-growing company. And as COO, CTO, and CEO, respectively, Pierre, Florian, and I are now more than a scrappy group of students. We’re a crew with the support of many contributors, consisting of more than 100 employees across many offices and cultures. It’s because of the teamwork and collaboration that SESAMm is where it is today. And I’m immensely grateful for all our team’s effort and the tremendous support we get from clients, investors, and advisors every day.
Paris, France, September 2022: Many of the 100+ SESAMmers gathered for a company retreat.
Thank you for being a part of our journey, and see you at SESAMm’s next milestone. Cheers!
SESAMm is pleased to announce that Nathalie Wallace is joining our Advisory Board. Nathalie brings more than 20 years of experience at the intersection of investment management, sustainability strategy, and executive leadership. She has built a career helping global investment organizations integrate sustainability into investment decision-making and capital allocation.
Commenting on the appointment, Sylvain Forté, CEO of SESAMm, said, “Nathalie brings a rare combination of investment experience, strategic vision, and deep understanding of how sustainability considerations translate into real-world investment decisions. Her perspective will be invaluable as SESAMm continues to support financial institutions navigating increasingly complex risk and regulatory environments.”
She previously served as Chief Sustainability Officer at Edmond de Rothschild, where she contributed to the firm’s sustainability strategy across asset classes. Prior to that, Nathalie was Global Head of Sustainable Investment at Natixis Investment Managers, where she was a member of the executive, investment, and seed committees, chaired the CSR–Sustainable Investment committee, and served on the boards of Mirova and Ostrum Asset Management. Earlier in her career, she was Global Head of Strategy and Business Development at Mirova, supporting its growth and positioning as a leading sustainable investment platform.
As Senior Advisor to SESAMm, Nathalie will support the company’s strategic direction, bringing her perspective on sustainable finance, investor expectations, and the evolving role of data and AI in risk analysis and investment processes.
“SESAMm’s approach to risk and sustainability intelligence reflects how investment teams are evolving their processes,” said Nathalie Wallace. “I’m excited to contribute my perspective as the firm continues to support investors with timely, decision-relevant insights.”
We are delighted to welcome Nathalie to SESAMm and look forward to working together as we continue to support financial institutions with forward-looking risk and sustainability insights.
SESAMm’s AI Technology Reveals ESG Insights
Discover unparalleled insights into ESG controversies, risks, and opportunities across industries. Learn more about how SESAMm can help you analyze millions of private and public companies using AI-powered text analysis tools.
SESAMm Incorporates Generative AI to Enhance ESG Risk Mitigation and Process Efficiency in the Finance Sector
FOR IMMEDIATE RELEASE
PARIS, France - July 12, 2023 - SESAMm, a leading player in financial technology, announces a transformative initiative to incorporate Generative AI solutions into its operations and product offerings. This strategic move is geared towards assisting financial firms in enhancing risk mitigation focused on ESG controversies and streamlining their processes.
The implementation of Generative AI follows a three-pronged strategic approach. This comprises the integration of large language models into their tech stack, the development of a client-facing conversational agent, and fostering a culture of AI utilization across all teams.
"With Generative AI, we are not only enhancing our internal processes but also focusing on the development of new features that redefine industry standards," stated Sylvain Forté, CEO & Co-founder of SESAMm. "These include intuitive dashboards, automated ESG/SDG event analysis tools, and a client interaction chatbot - all created to streamline data interaction and boost efficiency in risk management."
The integration of Generative AI has significantly enhanced SESAMm's product functionality already. This includes quicker and more intuitive interaction with data and introducing new features, such as ESG/SDG event summarization and automatic competitor searches for public and private companies.
SESAMm is also employing Generative AI for advanced risk mitigation. "Our innovative approach provides our clients a virtual team of ESG analysts and experts for detecting risk and ESG controversies, enhancing their risk mitigation strategies in a robust and comprehensive manner," Forté added.
SESAMm is preparing to launch a suite of AI-powered features later this year. "These new features, powered by Generative AI, reinforce our commitment to developing solutions that enhance risk mitigation and streamline processes for financial firms," Forté emphasized.
To explore more about SESAMm's Generative AI solutions and how they can boost your firm's operations, watch the video below:
Also, make sure you join our upcoming webinar, where Sylvain Forté will discuss live the future of fintech with Generative AI and how SESAMm is incorporating Generative AI into its processes and products. To register for the webinar, click here.
About SESAMm
SESAMm is a leading artificial intelligence and NLP (natural language processing) technology company serving global investment firms, corporations, and investors, such as asset managers, banks, private equity firms, hedge funds, and index providers. With over 100 employees and six offices worldwide, SESAMm celebrated its 9th anniversary in 2023.