In our latest research, "Unmasking Greenwashing: How to Identify Genuine and Deceiving Sustainability Initiatives with AI" SESAMm’s ESG and Research & Analytics teams provide a comprehensive analysis of greenwashing trends using AI-powered text analysis. The study reveals a significant increase in greenwashing mentions, with a 3.3-fold rise since 2021, indicating both an actual growth in deceptive practices and heightened public awareness. The report particularly focuses on the financial sector, highlighting its dual role in contributing to and combating greenwashing through investments.
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